We've hit 7K!

So last night we hit 7K Twitter followers!
Thank you all so much for your support it's great to get to speak to you all answer all your questions and find out exactly what you guys want from your fashion, clothing and accessories!

We're so proud we just added it as a 'Milestone' on our Facebook page.

Be sure to check out both our Facebook and our Twitter pages for updates, offers and giveaways.

The dark within the light Summer.

The dark within the light Summer.

Summer is now fast approaching and it’s time to pull in the ropes and review our summer wardrobes.

What’s wearable?

What do I really need?

Are the questions on everyone’s lips. Money is tight ad there’s no denial from any party. It’s time to take stock and revive old faithful summer pieces to make the very best outfits for the summer.

Luckily for all parties both in or out of the fashion world ;recycling winter season wonders is accessible and on trend black is key this season meaning you can use old or recent pieces from the last season/s and re-pump, up-cycle and revive for pastures new. Old is the new new and that couldn’t be more prominent for us right now. Our instincts told us to go hard on Iron Fist lines and that’s exactly what we did. We had the opportunity to get end of line/ end of season stock to bring to you at a discount price.

Not only have we found our customers love the fact they can now buy another of their favorite tee. (One customer lost her society suicide Iron Fist blazer and we were able to get her another one, which was a great feeling, she was so pleased.)

We’re also finding that Iron Fist’s designs peaked seasons too soon. The graphics, anime and prints are all the rage and have inspired current featured designs and collections featured and focused on in Skin Deep and other alternative magazines such as attitude and alternative.

With black being on trend the fashion conscious, trend led alternative lovers are able to be on trend, with their favorite brand at an affordable price.

Iron fist have an abundance of alternative prints on summer cut classics such as the Fauna Rama strappy summer dress in blue and the kill cat dark and dingy prints and with our additional summer line of leather skirts with or without trim it makes your affordable summer wardrobe big, lovable and a no brainer.

£20.00 for a 100% leather skirt, how can you do that I hear you all cry!?

It’s reclaimed leather meaning we’re saving the planet by looking good.

Let’s face it - It just doesn’t get any better than that.

Ruth Jackson - Designer

Ruth Jackson designing for new surf/skate brand 'BrakeBurn' it's fun fresh and slightly flirty, pastel colour ice creams and sketch vintage cars are the calling for the women's collection for Brakeburn's first summer season.

Ruth Jackson first went to Art (Buckinghamshire) College in 1992 where she studied Graphic Design and Advertising.
She came away with a First and was quickly offered a job by advertising agency WCRS in London.   

She worked in several of London’s top ad agencies producing award-winning work for Clarks shoes and Discovery Channel amongst others.  

She then left advertising and London and moved to Edinburgh where she went back to college (Edinburgh College of Art) to do study Jewellery and Silversmithing under the inspirational Dorothy Hogg.  

Three years later (and another First) she emerged to start work as a jeweller.   It went well with many top galleries taking her work but something else was afoot.  
 The big bag of drawings, paintings and illustrations she had accumulated were in hot demand. The work she had shown at her Degree show sold out and people just kept telling her they loved it.

 Eventually it was friend and star food photographer, Myles New (mylesnew.com) that coaxed her towards the commercial light.

    

Food for thought!

We came across these works of food art that put you off eating- ideal for those toning up their bikini body ready for summer!

We all like a bit of cake once in a while (Daily if inclined) with a nice cup of tea but these just take the biscuit.... or should that be cake!?

   

These creative cakes are from Nevie-Pie Cakes, in Berkhamstead You'd never think this was a cake!

 

 If you're looking for something different or you don't want your guests to eat your party cake this seams to be the way to go! Blood, guts and gore- they do it all.    Check out their facebook page!  

 Whilst you're there check out ours too ISWDYS Facebook we're epic, you're eepic for reading this blog, let's be epic together over on facebook where you can send in your style questions, share your fashion photos and join in the general awesomeness of it all! 

Alex Reid Wears Iron Fist

Who would have thought Alex Reid would be an alternative fashion trend setter, the unlikely fashionista was seen earlier in the month sporting one of Iron Fist's Mens Tees and with the launch of Iron Fist's mens athletic apparel just around the corner, no doubt cage fighter Reid will be fist out wearing the range - Come on Alex, gotta keep up with the trends now!  

   

 Here are some pieces from the mens Iron Fist Athletic range.

Jodie Marsh Wears Iron Fist

Jodie Marsh is an avid alternative and cookie fashion fan, sharing her looks via Twitter for all her followers to see!

Last night she was seen wearing a cool pair of wedges from last summers womens footwear range.

   

 What Channel 5 Says about Jodie's new show.

Brand new documentary series following Jodie Marsh as she travels to America to investigate some techniques that are being used to combat bullying and her plans to try to get them introduced in Britain.

Jodie also wore the same Iron Fist 'All Star' platforms in LA late last year.   Jodie's fiery red hair matched the american stripes on the shoes, a good fashion choice as she is in America for much of the series.

Cartoon Couture.

So Delevingne has done it again, Cara was seen earlier in the month sporting a Bart Simpson crop jumper and accessorising with a set of killer abs.

  It's chilly Cara get a coat on!    

 Cara them went on to 'Love' magazine to strike a pose, very different from her latest Burberry  campaign!

 It must be great to wear what you want and no one bat an eyelid, if we went down the local shop they'd think we'd gone crazy especially with spongebob tagging along.

Cartoon Couture has become a bigger thing in the past couple of seasons especially in London, mixed in with grunge and alternative styles and trends, graphics, anime, art and graffiti are often seen on models on breaks and when they're jet setting around the world.