The Breakup that did wonders

We came across a great little piece earlier in the WESC's 'Superlative Conspiracy' magazine that we thought we'd share with you guys and girls.

Words By: Danielle Krasse
Photos:[Cover and Story] By: Frederik Etoall
Make-Up By: Anna Branson
Hair By: Johnny Stuntz

Front cover of 'Superlative Conspiracy'

Sometimes love goes wrong and that is just right.  That's basically what happened and what lead to the creation of ICONA POP: a bad breakup that made Aino and Caroline form a band overnight, creating music and quickly gaining popularity and recognition worldwide. With an image of being tough as hell and liberatingly free individuals who just dont give a S**t, meeting Aino and Caroline is pretty refreshing: they could be the the humblest and sweet chicks you'll ever meet. Being that they're Swedish and so is WeSC, we are extra happy to have them as this issues cover.

With the last year being crazy for Icona Pop- or as they themselves describe it "The year when we haven't slept" - things aren't slowing down but rather the opposite. When this issue hits the stands, the girls are in Australia touring, after wrapping up the year of 2012 with a tour in the US with Maria and the diamonds, working on their new album, dropping singles, playing festivals and a lot more. We (Superlative Conspiracy) caught up with the girls while they were in LA for 48 hours for a talk about how this actually happened and what is happening now.

Danielle:What's happening with ICONA POP, what are you guys doing?

Caroline: It's chaos, as always. We don't live anywhere nut we are everywhere. We're working 24 hours a day seven days a week- but it's so fucking fun. It's almost too good to be true.

When did things really kick off for you guys, 'cause last year seems to have been pretty intense?'

C: We have't slept this year. Basically seven months ago it really took off. Before that we lived in london which was pretty tough and heavy period of time- So when we started to feel things happening and changing we just went for it, went all in. The number of gigs we had this summer was mad... It was around 100,one every day or every other day.

Sounds like a busy time....But it's all working out?

C: We finally found our crew, the right people to work with and it feels as if we have a great creative freedom- We have the last say in everything we do. It's the worlds best family of people that we work with so we guess that that is why things are finally happening the way we want them to. 'Cause of the crew'

Okay, tell me more about your crew.

C: first of all it's our home record label TEN. Then it's the two of us, Fredrik {Etoall} we found on the road (Photographer of the front cover and snapped of all madness and mayhem. not to mention he is the girl's best friend.) It's Oskar, it's artists company 10, Adis & Henke, Elof Loelv our head producer, Tove Lo who we write with...

Aino: All these are the people that we've known for a long time, since Icona Pop started really.

C: And then it's our label that we have in the US they are so F****** good and understand us completely. They ask us what we want to do and how we want to do it which is a rare thing.

To read the rest of the article see here.